PITTSBURG, California – Ramar Foods is launching Chicken Inasal under the Magnolia brand, to be available in different Asian grocery outlets by the end of the year.
Chicken Inasal is a marinated chicken inspired by the popular grilled chicken originating from Bacolod City, Philippines. The term “inasal” means “roasted” or “char-grilled.” The chicken is marinated in a mixture of ingredients and spices and typically served with rice and vinegar. Magnolia Chicken Inasal will be ready to grill or bake for families to enjoy.
“We were so excited to launch this product that we had to accelerate the process due to the growing demand for prepared meats in the CPG category,” says Gabe Querian, Marketing Manager of Ramar Foods.
Ramar boasts its commitment to produce frozen meat products with authentic flavors, to give Filipino families in the diaspora a taste of home. “In the many years I’ve worked for Ramar Foods, we have always prioritized authentic flavor and premium quality in all of our products,” says Rommel Catanghal, Ramar’s Dairy Assistant Operations Manager and a Bacolod native.
Magnolia Chicken Inasal is made Pittsburg, California, from high-quality ingredients. Through several research and development processes, Ramar came up with the product line in response to the growing popularity of Chicken Inasal.
In the coming weeks, Ramar will be rolling out the product in several Asian stores within the United States. Consumers will be able to enjoy this grilled chicken favorite at home when it becomes available both in store and online at www.cravefilipino.com.
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