Movie fans will soon get the chance to smell like a “kingsman,” following a deal between Matthew Vaughn and the beauty giant Coty.
The “Kingsman” movie series is getting its own line of fragrances for men, with the first scent scheduled to launch alongside the upcoming release of the next film, “The King’s Man” in February 2020.
“This partnership is a further evolution of the Kingsman brand, a collaboration that represents the same high quality and craftsmanship the Kingsman portfolio is known for,” Vaughn, the founder of Marv films and the director, writer and producer of the “Kingsman” film series, said. “Working with Coty’s expertise in fragrance, and with a truly exciting campaign to come, I look forward to the launch of the newest addition to the Kingsman collection.”
“As a unique, quintessentially-British lifestyle brand, Kingsman fits perfectly within Coty Luxury’s portfolio and nicely complements our strong luxury men’s fragrance business,” added Edgar Huber, the president of Coty Luxury.
“Through our combined strength in storytelling and Coty’s marketing and commercial expertise, we are uniquely positioned to translate the Kingsman universe into a success in fragrances,” Huber said.
The fragrance line, which will go on sale at luxury retailers, is the latest addition to a Kingsman lifestyle brand.
The brand also includes a luxury fashion collaboration between Vaughn and the retailer Mr. Porter. The latest installment of the partnership will reportedly go on sale this December. CL/JB
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