SM Supermalls throws the grandest, most royal  Kids’ Day celebration nationwide
By BrandRoom
October 9, 2019 at 1:29 pm

Never-ending fun and play treats delighted kids across the Philippines last October 5 as SM Supermalls nationwide celebrated the biggest and grandest #SMSuperKidsDay2019!

“From being a simple Facebook campaign in 2016, SM SuperKids’ Day has now turned into one of the most highly anticipated kiddie events of SM Supermalls as it dedicates a whole day of fun and play for SM kiddie shoppers all over the country,” said Jonjon San Agustin, SM Supermalls’ senior vice-president for marketing. “We take pride in being part of every Filipino child’s happiest moments at their favorite SM mall. And this whole month of October, SuperKids rule at SM!”

In partnership with some of the most loved kiddie brands including Toy Kingdom, Jollibee, The SM Store, and Spotify, SM mounted a ‘royal kick-off party’ at SM Southmall in Las Piñas City, where back-to-back-to-back treats were in stored for little princes and princesses. It showcased a SuperKids Kingdom composed of four Towers – Tower of Beauty (free makeover from Barbie), Tower of Wheels (Hotwheels’ royal rack), Tower of Gamers (Mattel’s free play of board games), and Tower of Ponies that featured the SuperKids Royal Dash Augmented Reality Game. 

Aside from Toy Kingdom, Jollibee, The SM Store and Spotify, other event partners for the #SMSuperKidsDay2019 Royal Kick-Off Party at SM Southmall are Miniso, SM Cinema, SM Markets, SM Cyberzone, Baby Company, Vivo, SM Bowling, SM Skating, Sky Ranch, Jco, Kikai, Tom’s World, Twisted Candies, Buku-Buku and Bounce.

Aside from SM Southmall, #SMSuperKidsDay2019 was celebrated at SM BF Parañaque, SM Bicutan, SM Cherry Antipolo, SM Pasig, SM East Ortigas, SM Fairview, SM Las Piñas, SM Mall of Asia, SM Manila, SM Marikina, SM Megamall, SM Muntinlupa, SM North Edsa, SM Novaliches, SM Sangandaan, SM Southmall, SM Sta. Mesa, SM Sucat, SM Angono, SM Bacoor, SM Baguio, SM Baliwag, SM Batangas, SM Cabanatuan, SM Calamba, SM Cherry Antipolo, SM Clark, SM Dagupan, SM Legazpi, SM Lemery, SM Lipa, SM Lucena, SM Marilao, SM Masinag, SM Megacenter Cabanatuan, SM Molino, SM Naga, SM Olongapo Downtown, SM Olongapo Central, SM Pampanga, SM Puerto Princesa, SM Pulilan, SM Rosales, SM Rosario, SM San Fernando, SM San Jose del Monte, SM San Mateo, SM San Pablo, SM Santa Rosa, SM Tarlac, SM Taytay, SM Telabastagan, SM Trece Martires, SM Tuguegarao, SM Urdaneta Central, SM Valenzuela, SM Bacolod, SM Cebu, SM Consolacion, SM Iloilo, SM Ormoc, SM Seaside City Cebu, SM Cagayan de Oro, SM CDO Downtown Premier, SM Davao, SM General Santos, and SM Lanang Premier.

#SMSuperKidsDay2019 is part of the month-long Kids’ Month festivities of SM malls across the country. For the whole month of October, kids and their families can enjoy The SM Store’s Babies and Kids Fest plus the Halloween offerings of Toy Kingdom and SM Markets. Completing Kids’ Month are the annual nationwide celebration of United Nations Day (October 8 to 31) and Halloween (October 18 to 31). For our kiddie music lovers, a ‘SuperKids Jam’ playlist is now available on Spotify that kids can easily search for and enjoy anytime, anywhere!

For more information about #SMSuperKidsDay2019 and #SMKidsMonth2019 visit or SM Supermalls’ official Facebook page.


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