Brand Boot Camp 2018 to explore what builds brands in the Philippines’ new digital reality
By BrandRoom
July 11, 2018 at 1:39 pm

Brand Boot Camp 2018

This July 25, international marketing leaders will take the stage at Brand Boot Camp 2018 to share the global best practices that are keeping brands relevant and driving brand growth in today’s marketing landscape. Recognizing the increasing integration of technology into everyday life and changing consumer behavior, Brand Boot Camp 2018 unpacks the implications of the new digital reality on key components of brand building: brand strategy, consumer understanding, analytics & insighting, and shopper strategy. The conference, centered on the theme “Evolve: Brand Building in the Digital Reality,” aims to tackle the challenge facing many brands today: how must brands evolve to position themselves for success in this new digital era?  

Brand Boot Camp 2018 invites participants to discover the answer with its speaker line-up of marketing experts: global branding authority Rita Clifton, big data expert Jojo Ines, shopper marketing guru Mike Anthony, and brand & strategy experts Pauline Fermin and Benjie Jimenez. Their talks will approach the challenge of brand building in 2018 from different angles all anchored in the idea that a clear purpose remains at the core of effective brand building. They’ll uncover the critical building blocks to branding in the digital age, explore how big data can be harnessed to yield critical insights, discuss how channel optimization can elevate shopper strategy, and reveal key learnings about the next wave of consumers, Generation Z. Through it all, they’ll outline how strong brands today consistently realize purpose as a guiding tenet in these varying dimensions of brand building whether it be in data analytics, retail strategies or engaging the new generation of consumers. Learn more about the speakers and their talks in the graphic below.

Ready to learn what’s powering strong brands in today’s digital reality? Join and us and international marketing leaders Rita, Jojo, Mike, Pauline and Benjie this July 25 at SMX Aura Convention Center. Register today and learn more at or email

Brand Boot Camp 2018


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